Prudential California Realty

20 Tips for a Positive New Year

2012-01-03T09:01:00.000-08:00

1. Stay Positive. You can listen to the cynics and doubters and believe that success is impossible or you can trust that with faith and an optimistic attitude all things are possible.

2. Take a morning walk of gratitude. I call it a "Thank You Walk." It will create a fertile mind ready for success.

3. Eat breakfast like a king, lunch like a prince and dinner like a college kid with a maxed out charge card.

4. Zoom Focus. Each day when you wake up in the morning ask: "What are the three most important things I need to do today that will help me create the success I desire?" Then tune out all the distractions and focus on these actions.

5. Instead of being disappointed about where you are, think optimistically about where you are going.

6. Remember that adversity is not a dead-end but a detour to a better outcome.

7. Don't chase success. Instead decide to make a difference and success will find you.

8. Get more sleep. You can't replace sleep with a double latte.

9. Don't waste your precious energy on gossip, energy vampires, issues of the past, negative thoughts or things you cannot control. Instead invest your energy in the positive present moment.

10. Mentor someone and be mentored by someone.

11. Live with the 3 E's. Energy, Enthusiasm, Empathy.

12. Remember there's no substitute for hard work.

13. Believe that everything happens for a reason and expect good things to come out of challenging experiences.

14. Implement the No Complaining Rule. Remember that complaining is like vomiting. Afterwards you feel better but everyone around you feels sick.

15. Read more books than you did in 2011.

16. Don't seek happiness. Instead decide to live with passion and purpose and happiness will find you. http://www.seed11.com/

17. Focus on "Get to" vs "Have to." Each day focus on what you get to do, not what you have to do. Life is a gift not an obligation.

18. Each night before you go to bed complete the following statements:
I am thankful for __________.
Today I accomplished____________.

19. Smile and laugh more. They are natural anti-depressants.

20. Enjoy the ride. You only have one ride through life so make the most of it and enjoy it.

Are You Ready?

2011-12-30T12:02:00.000-08:00

Good Morning and soon to be Happy New Year to you all.

Are you ready? Ready for what you ask? Ready to be deluged with more business than you were even optimistically expecting in January.

Here is what I predict:

1. One of the largest expiration dates in many years will be 12/31/2011.
Are you ready to go take those expired listings. Do you have any expiring that you need to extend? Houses that would not sell in the last quarter of 2011 will be looking pretty attractive to buyers in the first quarter of 2012.

2. Buyers are jumping off the fence right now. You will get more buyer calls the first few weeks of January than you did in all of November and December. People are tired of waiting and the national media is now telling them it is a great time to buy. Get these buyers out in January and get them into escrow because by February or March they will be in far more multiple offer situations.

3. This is the best time in history to buy a house. You need to be able to say this, and know why it is the case.

4. The first quarter of 2012 will be the busiest first quarter of anyyear in the past six years.

Are you ready?

Rich

2012 First Quarter Farming Calendar Now Available!

2011-12-20T16:38:00.000-08:00

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2011-12-20T16:33:00.000-08:00

BROOKFIELD RESIDENTIAL PROPERTY SERVICES ANNOUNCES ACQUISITION OF PRUDENTIAL REAL ESTATE AND RELOCATION SERVICES

2011-12-20T16:13:00.000-08:00

Acquisition creates global residential real estate and employee relocation services leader

(Chicago, IL) December 6, 2011 – Today Brookfield Residential Property Services (“Brookfield”), a Brookfield Asset Management Inc. affiliate, announced that it has purchased Prudential Real Estate and Relocation Services (“PRERS”), a recognized leader in employee relocation and real estate franchising from Prudential Financial, Inc. Prudential Relocation Services operates as Pricoa Relocation in Asia and
Europe.

The addition of PRERS to Brookfield’s existing residential real estate franchising and employee relocation services businesses establishes Brookfield as the world’s second largest employee relocation services provider and the third largest residential real estate franchising business.

Under a licensing agreement, Prudential Real Estate brokerage affiliates will be able to continue to use the Prudential brand based on the terms of their franchise agreements.

“This transaction creates a global employee relocation services and real estate franchising leader,”explained Graham Badun, CEO, Brookfield Residential Property Services. “We have now increased thebreadth and depth of our service offering, keeping pace with the evolving needs of our clients aroundthe world.”

A North American & Global Leader

Through its various brands, Brookfield’s residential real estate franchisees are now present in all 50 U.S. states, 10 Canadian provinces, Mexico and Portugal, with a network of approximately 80,000 real estate agents, 2,800 real estate brokerage locations and more than $150 billion in annual residential real estate transactions.

U.S.‐based Brookfield Global Relocation Services moves nearly 85,000 families in and out of over 125 countries around the world each year. With the acquisition, more than one‐third of Fortune 100 companies are its clients. In addition, Brookfield is now the largest provider of relocation services to government, with long term relationships with the U.S. and Canadian governments.

The acquisition greatly strengthens Brookfield’s existing U.S. business and results in the expansion of its operations in nine countries, with a rapidly growing presence in China, Brazil and India.

“Today, Prudential’s real estate and relocation services businesses join a global company with a track record of over 100 years of success,” said Earl Lee, President of Prudential Real Estate and Relocation Services. “We’re excited to become part of a company that is focused on and deeply immersed in the real estate sector and is in the business for the long‐term.”

Earl Lee will continue to lead the U.S. real estate business, and Rick Schwartz, President, Brookfield Global Relocation Services, will assume responsibility for the combined global relocation services
business.

Brookfield’s parent company, Brookfield Asset Management, is a global asset manager with
approximately $150 billion in assets under management. Brookfield is co‐listed on the New York and Toronto Stock Exchanges under the symbol BAM and on NYSE Euronext under the symbol BAMA.

About Brookfield Residential Property Services

Brookfield Residential Property Services is a leading global provider of real estate and relocation
services, analytics and knowledge. The company’s portfolio consists of leading brands, including
Brookfield Global Relocation Services, the second largest provider of global relocation services,
Prudential Real Estate and Relocation Services, Brookfield Real Estate Services, Royal LePage, Real Living, Via Capitale and Centract. Through its real estate brands, it has nearly 80,000 real estate professionals in more than 2,800 locations, who transact over $150 billion annually. Its global footprint spans North America, the United Kingdom, France, China, Singapore, India, Brazil and Australia, and includes more than 2,500 employees worldwide. It is a division of Brookfield Asset Management, a global asset manager with approximately $150 billion of assets under management.

Prudential Partners with Toys for Tots

2011-12-20T16:08:00.000-08:00

As the market leader in North Orange County and Inland Empire, Prudential California Realty owes much of its success to the local community. This holiday season, Prudential California Realty and Traditional Escrow, Inc. are excited to give back to the community by partnering with the U.S Marine Corps Reserve Toys for Tots Program.
During October, November and December of each year, the Toys for Tots program collects new, unwrapped toys and distribute those toys as Christmas gifts to needy children in the community. The primary goals of this program are to provide a message of hope to less fortunate children that will assist them in becoming responsible, productive, patriotic citizens and to play an active role in the development of one of our nation’s most valuable resources, our children.
Prudential California Realty offices in Anaheim Hills, Brea, Corona, Rancho Cucamonga, Riverside, and Yorba Linda have set up boxes to assist with the collection of unwrapped toys.

These boxes will be available for donations from the public until pick up on December 15th. To make a contribution to this wonderful, heartwarming cause, please visit http://www.prudentialcaliforniarealty.com/ to find the Prudential location nearest you.

Darryl Jones Achieves Record Setting 17-Sale Month!

2010-09-22T09:24:00.000-07:00

Month after month, year after year, Darryl Jones of Prudential California Realty earns his spot as a leading top producer in North Orange County. But for the month of August, Darryl has truly blown away the competition and has even outperformed himself with a record-breaking 17 sales, totaling $9 million in volume. Not only has Darryl sold more listings than any other agent, but he has sold and continues to sell them for more. His listings sell 7.2% higher than the industry average in his market area, an incredible and phenomenal accomplishment. Achievements like these have helped Jones earned the title as the #1 agent in North Orange County, MLS verified, at the #1 firm in North Orange County.

“How do I handle such a large volume of sales and get top price?” asks Darryl. “I learned a long time ago to just sticks to the basics and always be innovative. Then the houses will sell. I also have a great support system at Prudential California Realty that works like a well oiled machine.” Darryl Jones support team includes his mom and listing agent JJ Jones, his sister and buyers’ agent Jill Jones, full-time closing agent Dodi Leiterman and his wife and marketing coordinator Danelle Jones. Combined, Darryl and his team have close to 75 years of experience in selling homes.

“As we all know, this last year was one of the most challenging real estate markets California has ever seen, to be so successful in this market is quite extraordinary” says Rich Cosner, owner of Prudential California Realty. “Darryl’s lasting success in every type of market is a true testament to his skill and experience as a leading sales professional. We are extremely proud and honored to have Darryl as a part of our Prudential team.”

To learn more about Darryl Jones and his team, please contact him at (714)529-8700 or visit www.ThinkingAboutMoving.com.

Agent Team Focused on Helping Homeowners

2010-09-07T10:33:00.000-07:00

Homeowners in today’s uncertain times are faced with challenges that can be overwhelming and confusing. It is definitely a real estate market that requires the help and expertise of a skilled and trustworthy professional agent. Fortunately, the values of caring, honesty, and trust are still alive today. The realtor team of Jesse Ricke and Mary Meza makes these values the focus of their business.

“Homeowners need a trusted adviser who can help them understand their options. We educate our clients on all of their options so they can make smart decisions based on what is best for their unique situation.” says Mary. “We put our clients’ needs before our own” says Jesse “they know we are more about their goals than making the sale. Our approach is simple; we care about people and do what is best for them.”

Jesse and Mary’s commitment to the highest level of service and trust is what brought them to Prudential California Realty. With a 150 year history of trust and consumer confidence, Prudential’s rock logo is a symbol of rock solid stability and strength in uncertain times. “Jesse and Mary’s affiliation with our firm means their clients get not only a rock solid team of agents but also rock solid support from North Orange County’s #1 selling real estate company” says Tom Pelton of Prudential California Realty.

Professional competence is also at the core of this dynamic team. They are full time in the business and immersed in every aspect of the market. Mary is a Short Sale specialist and Jesse has experience with retirement services. They stay current and educated for the benefit of their clients. For more information or a free consultation, call Jesse and Mary at 714-906-5675.

The Bill Etchegaray Team Joins Prudential California Realty

2010-09-07T10:31:00.000-07:00

The Bill Etchegaray Team is widely known throughout Southern California as a top ranking group of dedicated sales professionals. Their success is no secret, as they are backed by 20 years of experience and an extensive range of specialties in listing and selling residential, income producing, relocation, short sale and foreclosure properties. Prudential California Realty is thrilled to announce that this widely respected, thriving and diverse group has joined its Yorba Linda team.

“We are excited about this move,” said Bill Etchegaray. “Prudential California Realty’s tools are unmatched. With Prudential behind us, we are able to provide better service, achieve maximum exposure of our listings, develop new relationships and ultimately, grow our business. ” Bill also recognizes owner, Rich Cosner, as a driving factor in his team’s decision to move. “Rich Cosner has been a consistent, steady and high-end force in an otherwise inconsistent industry. I know that we will succeed with Rich’s support on our side.”

Rich Cosner is equally delighted to have partnered with Etchegaray’s team. “We are honored to have Bill and his associates join our office in Yorba Linda. Having served on the Board of Directors and as Vice President for the Pacific West Association of Realtors, the 3rd largest association in the country, as well as a charter board member of the National Association of Hispanic Real Estate Professionals, Orange County chapter, Bill is recognized as one of the top minds in the industry. Bill brings this incredible experience as well as a top sales record and an impeccable reputation of unmatched customer service in Southern California. The addition of the Bill Etchegaray Team to our group deepens and strengthens our capabilities and reputation in this market.”

The Bill Etchegaray Team serves Orange County and neighboring communities, thereby exposing their properties to the broadest spectrum of buyers. They utilize many of the traditional methods of marketing as well as incorporating state of the art call-capture systems, blogging, internet marketing and other web-based techniques. To learn more about the Bill Etchegaray Team and their move to Prudential California Realty, please contact Bill 714-797-0863 at or visit www.BillEtchegaray.com.

Prudential Real Estate Ranked Highest for Seller Satisfaction in J.D. Power and Associates’ 2010 Home Buyer/Seller Study

2010-09-07T10:26:00.000-07:00

Prudential California Realty is proud to announce that Prudential Real Estate ranks “Highest Overall Satisfaction for Home Sellers Among National Full Service Real Estate Firms” in J.D. Power and Associates’ 2010 Home Buyer/Seller Study^SM.

The inaugural study measures customer satisfaction of home sellers and buyers with major national real estate companies. Overall satisfaction is determined by examining four factors for the home-selling experience: agent; marketing; office; and services. As a result of 3,096 evaluations from 2,817 respondents who bought or sold a home between March 2009 and April 2010, Prudential Real Estate achieved scored highest among home sellers on a 1,000-point scale and received particularly high ratings from customers in the marketing and agent factors. This is the second time in three years the Prudential Real Estate Network ranked highest in seller satisfaction. The Network also ranked highest in 2008.

In addition, the study finds that despite the popularity of home selling and buying resources on the Internet, the real estate sales professional remains key to customer satisfaction with real estate companies. A large proportion of both home sellers and buyers rely on the Internet to facilitate the buying or selling process, with 79 percent of buyers saying that they used Internet tools to help them in the purchase process, and 82 percent of sellers reporting that they used a website listing to market their home. In addition, among home sellers, online methods are the most important aspect of marketing. However, the sales professional carries the greatest importance among the factors that comprise overall satisfaction among both home sellers and buyers.

Rich Cosner, President of Prudential California Realty with offices in Orange, Riverside and San Bernardino Counties spoke to a group of his firm’s 800 agents. “It is one thing for us to tell our clients about the superior service we deliver. It is another thing altogether for J.D. Power and Associates to tell them that Prudential has the highest satisfaction rate among home sellers. Our clients depend on us for guidance through challenging markets. We are proud that J.D. Power and Associates has recognized the great job our professional agents have done.” For more information about Prudential California Realty, please visit www.prudentialcaliforniarealty.com

The Real Estate Edge Merges with Prudential California Realty

2010-07-15T10:29:00.000-07:00

Marion Norred, owner of Villa Park’s The Real Estate Edge along with Rich Cosner, president of
Prudential California are thrilled to announce that their two firms have merged. “Marion Norred”, said Cosner, “is recognized as one of the exceptionally knowledgeable and professional agents in the industry. Her business, a boutique firm known as The Real Estate Edge, has done a great job over the past three years.”

Marion and her business’s success has hinged on two leading points: providing the highest degree of professionalism and expertise, and providing quality service and communication. Both of these points have created a relationship with her clients that is unparalleled in commitment and trust, and are mirrored by Prudential California Realty’s strong reputation for serving clients of the finest proper¬ties in the area with discretion, professionalism and expertise.

As she merges the firm and her agents into Prudential California Realty, Marion will move her office to the company’s Regional office on Tustin Avenue in Orange. Joining Marion in her move is Jodi Stillman and her other associates from The Real Edge.

To learn more about Marion Norred, Jodi Stillman and the associates of The Real Estate Edge, please contact Marion today at (714)514-8714.

The Geronsins Ranked #1 in North Orange County

2010-07-15T10:25:00.000-07:00

Well known as the top producing real estate team in North Orange County, The Geronsins have proven year after year their incredible talent for connecting home buyers and sellers throughout the community. This year is no different. According to MLS reports compiled by Trendgraphix the Geronsins are the top sales team in North East Orange County for both sales and units, having closed $25.6 million and 26 units year to date.

This astounding production is not uncommon for the team, who recently was honored with the 20 Year Legend Award, Prudential Real Estate’s highest award. This esteemed achievement is only granted to an agent that has been in the top 2% in the Real Estate Network for 20 consecutive years, and to date has only been awarded to three other agents.

The Geronsins extraordinary accomplishments are a reflection of their lasting success in the industry. With over 50 years of combined real estate experience, Carole, Genelle and George have successfully helped more families in every type of market, no matter how challenging. Their success is rooted in their unparalleled customer service and resources, and their clients are happy to speak on their behalf.

"The Geronsins, along with a competent support staff, promptly returned phone calls and followed up on all questions and concerns we had during both our search for a buyer and after a buyer was accepted,” shared the Dellamaggoire Family. “Considering the continuing down-turn in the real estate market, we were reluctant and concerned about placing our home up for sale. The Geronsins dispelled those concerns with a professional and aggressive approach toward the marketing of our home. It is that approach that made the sale of our home in Anaheim Hills a positive and memorable experience."

The Painter Family had a similar experience. “We had so much confidence in the team the entire way through! We were truly impressed with the amount of professionalism that each member showed. I would without a doubt recommend you to anyone looking to buy or sell.”

If you need help buying or selling your home, please contact The Geronsins today. To learn why more people choose to work with the Geronsins than any other agent, please visit www.TheGeronsins.com or call (714) 283-6649.

Prudential California Realty Teams Up with Habitat for Humanity

2010-07-15T10:23:00.000-07:00

As the top real estate company in North Orange County, everyone knows that Prudential California Realty can sell homes. But the real question, is can they build homes too? On June 15th, Prudential’s Brea agents were put the test at Pomona Valley’s Habitat for Humanity chapter!

Danielle Ervin, Gillian Mezzell, Cristal Drake, Tom Fosmire, Connie Bramble, Lacey Sollie, Aaron Mills, Lynn Levine, Lisa Gillis and Fidelity National Title’s Stacey Sloan Lisa all joined in to assist with Pomona Valley’s latest project: the completion of their 40th home, built for the Cessna family. John and Naomi Cessna, and their two children, Christopher, four, and Caleb, three, currently live in a cramped trailer home. Once completed, their new three-bedroom, two-bathroom, two-car garage home will provide plenty of room for the family to grow.

Although the completion of their home has faced delays John, a Los Angeles County animal control officer, and Naomi, a Sunday school teacher, feel touched to be a part of the Habitat for Humanity organization. They were overwhelmed when they first learned of the announcement, bringing Naomi to tears. They now plan to use their free time volunteering for Pomona Valley Habitat for Humanity to help build homes for other Habitat families, in addition to the 500 hours of sweat equity they are required to put into their home.

Prudential’s Brea office is proud to contribute to this wonderful cause, and dedicate their time to find sponsors, raise $2,400 and build to provide a home for this wonderful and inspiring family. To learn more about Prudential California Realty and their partnership with Habitat for Humanity, please call (714)990-1111 or visit www.PrudentialCaliforniaRealty.com.

Attention all buyers and sellers! Are you making a smart investment?

2010-07-15T10:20:00.000-07:00

Purchasing a home is more than just finding a place to live for you and your family. Rather, it is an investment that can greatly affect your financial future and should not be a decision made lightly. So how do you know if you are making a wise investment? With SmartZip Analytics on their side, Prudential California Realty can offer some insight. SmartZip Scores, available on all properties through www.PrudentialCaliforniaRealty.com, offers a quantitative evaluation of a property’s return on investment over a 10-year holding period, which homeowners and investors can use to assess and confirm purchase decisions.

Prudential California Realty’s owner, Rich Cosner, is thrilled to have launched this exciting partnership. “Potential homebuyers and real estate investors can now use www.PrudentialCaliforniaRealty.com to search, analyze and purchase homes that are sound investments. With the help of SmartZip, we are able to provide invaluable resources that smart homebuyers can use daily to make better informed decisions.” SmartZip’s powerful analysis takes past and predictive trends into account when creating investment scores, considering hundreds of market attributes including economic, housing, government, community, demographic and lifestyle data. Properties with higher scores are expected to have lower risks and a better investment value. SmartZip Scores allow home buyers to find the best markets and properties that meet their goals, and make financially sound purchase decisions.

Prudential California Realty’s website also features an interactive home search tool, utilizing the latest in Google mapping technology, in addition to expert tips and tools to buying and selling a home, an open house search, the ability to get pre-qualified for a home loan and more. To get started on your home search and to discover all of the incredible tools that Prudential California Realty has to offer, please log on today at www.PrudentialCaliforniaRealty.com.

Top Tips to Avoid Foreclosure Prevention Scams

2010-06-14T10:38:00.000-07:00

As seen on www.money.cnn.com:

With mortgage delinquencies at an all-time high, there are lots of desperate homeowners seeking to avoid foreclosure -- and tons of scam artists trying to take advantage of that.

The fraudsters promise the moon but rarely deliver any help.

In Times Square on Friday, the non-profit community development organization NeighborWorks launched a campaign to heighten awareness of foreclosure prevention scams.

"[For scam artists,] the all time high foreclosure rate is an opportunity in the same way that pushing toxic subprime loans was during the housing boom," said Bernell Grier, CEO of Neighborhood Housing Services of New York (NHS), a NeighborWorks affiliate.

From October through the end of April, community development groups handled more than 10,000 reports of foreclosure-prevention scams, according to Susan Jouard, a spokeswoman for NHS.

Grier said alert consumers can identify fraud from legitimate help if they're aware of these three tell-tale signs.

Avoid anyone who:

Asks for a fee in advance. If you pay them these fees, which can range from $1,000 to as much as $5,000, that's probably the last you'll ever hear from them. Most never even go through the motions of talking to lenders and trying to work out modifications.

Tells you they can guarantee foreclosure will stop. Nobody can do that, especially before they find out more about your individual circumstances.

Urges you to stop paying your mortgage and pay them instead. They're trying to add to the money they already bilked you out of by keeping up the pretense of trying for a modification.

Many community groups, including those affiliated with NeighborWorks, offer expert, free help for homeowners, but they often don't have the funds to advertise their services. It's easier for the scammers to invest in fliers, mailers, even Internet and TV advertising to get their message out.

If you need help avoiding foreclosure, please contact a Prudential California Realty agent today at www.PrudentialCaliforniaRealty.com.

Prudential California Realty Celebrates their Top Agents

2010-05-03T09:32:00.000-07:00

With an outstanding year of sales for 2009, Prudential California Realty hosted its annual awards ceremony on Monday, April 26, 2010 at the Richard Nixon Library and Birthplace in Yorba Linda.

Recognized as sales leaders in the real estate industry, the company’s top selling agents were celebrated for their outstanding success in 2009. Prudential California Realty proudly presented several awards for special achievements, including PREA 100, awarded to the Tom Tennant Team of Corona, the Edie Israel Team of Yorba Linda and the Sue LaPeter Team of Orange, the 5 Year Legend Award, presented to Brigid Ricker and the 20 Year Legend Award, presented to The Geronsin Team for having earned Chairman’s Circle recognition for 20 consecutive years. Aaron Zapata of Brea and Cindy Vedder of Riverside were recognized as the top members of the E-Team for 2009, and Edie Israel and Tom Tennant were named as the top agents in the company for Orange County and the Inland Empire, respectively.

Several of Prudential California Realty’s sales professionals were named to the prestigious Chairman’s Circle Gold, Platinum and Diamond in 2009. These awards recognize residential sales professionals who exemplified exceptional sales measure for the year. Chairman’s Circle Diamond award winners include the Tom Tennant Team, the Edie Israel Team, Sue La Peter Team, Darryl Jones, the Geronsin Team and the Paula Aragone Team. Chairman’s Circle Platinum award winners include the Kristen Fowler Team, Betty & Juhee, Chris McKeen Team, the Ede Costa Team, Fry Team and Marni Jimenez. Chairman’s Circle Gold winners include: Team Dunn, the Lee Medlin Group, Jacki O., Silva/Nastasi Team, Chandler Kapoor and Joe Vandervort, Wende Deaton-Ashley, Julie Prigmore, Larry Kleasner Team, Stephanie Francoeur, Jeffery Barr, Karen & Carolyn, the Scott Daniel Team, Brigid Ricker, Keanna Warren and Liz Samuels, Rob Buckel Team, Martin and Houston, Mills Loughran Team, Sharon Roberts Team, Douglas Kim and Carole Jackson-Thompson. Additionally, more than 100 sales associates were recognized for achieving Prudential Real Estate and Relocation’s President’s Circle, Leading Edge Award and Honor Society.

With so many top ranking real estate sales professionals, it is easy to see why Prudential California Realty dominates the market in North Orange County and the Inland Empire. If you are looking to buy or sell your home, please contact the market leader, Prudential California Realty, today at www.PrudentialCaliforniaRealty.com.

10 Staging Tips to Help Your Home Sell

2010-03-19T09:37:00.000-07:00

Did you know that staged homes sell for 6.9% more and 50% faster? Check out the tips below from RIS Media on how to get your home sold!

RISMEDIA, March 19, 2010—(MCT)—Want to sell your home? Get out the bucket, mop and Mr. Clean. The key to making a positive first impression is simple, said Sandra Rinomato, host of HGTV’s popular “Property Virgins” show.

“Get it clean, clean, clean,” said Rinomato. “If your house isn’t clean, it instantly sends up negative thoughts that the home is not well maintained. If your house is spotless, you’re ahead of the game,” she said.

But don’t stop there, advised Rinomato. To increase your chances of making a sale, “stage” the house to make it as attractive as possible. Until recently, “Staging meant pulling out all the stops—setting the dining table with your best china and crystal, arranging flowers, lighting candles,” she said. “Now we take the minimalist approach. Basically, you want to strip the house to its bare essentials, depersonalize it so potential buyers can superimpose themselves and their lifestyle on the house.”

Rinomato offered the following tips for staging a home:

Visit model homes and examine shelter magazines for inexpensive decorating ideas. Always keep in mind you are not decorating for yourself but for the general public.
Start with the outside. Give the house a fresh coat of paint, add shiny hardware to the front door and plant a few flowers to send a subliminal message the house is loved and well cared for.
Declutter every room to make it look larger. Get rid of family pictures, trophies and knickknacks. Closets and drawers should be no more than 30% full.
Invest in eco-friendly but bright lights. Open the drapes or remove them completely. “Light, bright rooms give the impression this is a happy place—and everyone wants to move into a happy place,” said Rinomato.
Feature only a few pieces of furniture with mainstream appeal. Pull pieces away from walls to make rooms look bigger.
Make sure a room’s primary use is obvious. A bedroom should look like a bedroom, not an office, hobby center or gym.
Bedrooms and kitchens are difficult to stage because they are in daily use, but make the effort. Clear everything off the counters and nightstands, roll up the rugs and hide the laundry hamper. Buff the cabinets with car wax and clean under the sinks. Invest in pristine white bed linens and towels.
Minimize the “pet effect.” Remove food bowls and litter boxes to the utility room. Deodorize thoroughly.
Organize the utility room and garage. Hang up the bicycles, roll up the hose. Renting a storage locker is worth the cost if it helps you sell faster and for a higher price.
Once your house is staged, invite your friends or Realtor over and walk them through to get an objective opinion.

If you want to sell your home at the highest price, contact a Prudential California Realty sales professional today at www.PrudentialCaliforniaRealty.com.

Free Workshop Assists Homeowners with Loan Modification Tips and Avoiding Foreclosure

2010-03-12T14:13:00.000-08:00

Prudential California Realty’s Brea office is hosting a 1-hour workshop for homeowners who are either seeking a loan modification or waiting for a decision from the bank.

Contrary to 2009, lenders are expected to stick to foreclosure timelines in 2010. This will result in more homeowners losing their homes to foreclosure unless they educate themselves of their options when an upcoming Notice of Trustee sale is filed.

Short Sale Specialist Edwin Baloloy explains, “In 2009, it was common for a borrower to constantly miss payments and have the lender automatically stall the foreclosure process. This year, it seems lenders are following the timetables more strictly and unless you request a postponement correctly, the lender will proceed with foreclosure.” Almost all lenders have either a “loss mitigation” or “loan workout” department that is overwhelmed by the amount of calls and negotiation requests. As a result, inaccurate information is occasionally given about a borrower’s foreclosure status. This can lead to a homeowner losing their home unintentionally when they thought they were being reviewed for a modification of their loan.

Those who attend the workshop will be able to stay aware of any upcoming trustee sale (auction) on their home and how to confirm it has been postponed or cancelled. “It took me 4 phone calls and over 2 hours of being placed on hold to postpone the sale of a client’s home back in December. The first 3 bank representatives I spoke to insisted there wasn’t an active auction date. Luckily, I knew how to verify with the trustee whether or not a sale was scheduled. I finally reached a manager on the 4th call and they admitted I was correct that a sale needed to be cancelled. If I had taken the bank’s “word” on the matter, the home would most likely be repossessed now.”

The workshop will give a brief overview of the consequences of missing a payment, foreclosure alternatives, writing acceptable hardship letters, and loan modification tips. You can visit Edwin’s website www.WheresMyEquity.com for more information. Two workshop dates are available: Thursday, March 18th at 7:30 PM and Saturday, March 20th at 10:00 AM. They will be held at 2415 E. Imperial Highway in Brea 92821. Reservations are required.

Call Roberta at (714)990-1111 to reserve a seat. ZERO upselling: No obligation or service requiring a fee will be promoted.

Prudential Real Estate & Relocation Services Launches R&D Lab, Futuristic Immersive Technology at Annual Sales Convention

2010-03-09T11:49:00.000-08:00

Prudential Real Estate & Relocation Services (PRERS) announced yesterday at its annual sales convention in Austin, Texas, the launch of a first-of-its-kind research and development laboratory designed to build a new generation of tools for real estate professionals.

With “Make it Happen” as the theme of its 2010 convention, PRERS Chairman Jim Mallozzi introduced the Prudential Real Estate Collaborative Innovation Partnership (PRECIP)—a program that will bring together the real-world knowledge of key Prudential Real Estate Network brokers and sales professionals with leaders in immersive world technologies, web 2.0 applications, mobile technologies and more.

“I want to talk to you today about change and innovation,” said Mallozzi from the stage of the Austin Convention Center, “but talk about change and innovation is cheap – we hear it every day. I’d like to borrow on the success of James Cameron (creator of the film “Avatar”), and invite you on a tour of another world…not really another world, but the future; a future that’s right around the corner. I’d like to welcome you into my imaginary home.”

With that, Mallozzi took attendees on a life-size virtual home tour that allows both real estate professionals and prospective buyers to interact by immersing themselves into the tour—no matter where their respective physical location happens to be. Serving as a preview of new technology to come from PRERS’ imminent relationship with Montreal-based Immersive Design Studio (IDS), these next-generation virtual home tours are designed to be as emotionally compelling as the real thing.

“This is a real house tour, not a power point or a video,” said Mallozzi. “This is something we can interact with. If we want to turn right, we turn right. If we want to go upstairs, we go upstairs. If the client doesn’t like the color of the walls, then snap—change it. IDS is the leading-edge innovator in the realm of immersive experience, responsible for building one of the top video game engines. Why not use this amazing technology for business? As I think about our business, I think we should be led by this simple, but powerful, phrase: why not?”

According to Mallozzi the immersive home tour technology will allow agents and clients “from opposite ends of the continent, from opposite ends of the world” to come together in the virtual home and exchange thoughts with each other in real time. “You can participate from your own PC or iPad…or real estate professionals can create their own interactive space within their office,” he added.

New technology, however, is nothing without the input and exchange of ideas from the Prudential Network, stressed Mallozzi, referring to the new R & D lab as a “collabrotory.”

“Our mandate is to take new ideas and technology and turn them into the types of tools we need to compete in the future. PRECIP is a network of thinkers and doers, including many of you.”

“It’s a new year, it’s a new time,” PRERS President Earl Lee told the audience. “Like you, we’re very confident of our destiny and it’s in our own hands. You all make it happen.”

According to Lee, in today’s challenging marketplace, embracing change and innovation is a must for the brand as well as its affiliates. “Fundamentals are more important than ever, but the most crucial aspect of our business is how we communicate with our customers. We must transform that ‘how.’”

As part of its innovations aimed at further enhancing communication with consumers, PRERS also announced the following online tools at the convention:

- Prudential Media Center: A centralized, online repository for presentations, videos, photos, etc., allowing agents to easily create and customize listing presentations.

- Rent-to-Own Calculator: A website tool enabling consumers to see how much home their current rent payments would allow them to buy. The calculator displays Prudential listings in the area whose estimated mortgage payments would match the buyer’s rent payments.

- Upgrades to the Online Seller Advantage (sm), including direct interface with more than 200 social media sites, allowing agents to share listings.

Why Agents Choose Prudential California Realty

2010-02-24T11:47:00.000-08:00

When a Realtor wishes to grow their business, Prudential California Realty offers more than any other company in Orange County and the Inland Empire. The Prudential brand is synonymous with Strength, Longevity, Reliability, Trust, and Stability. To learn why the top agents choose Prudential California Realty, watch now!

Barbara Leonhardt Gives Free Home Buying Seminar

2010-02-22T09:27:00.000-08:00

Prudential California Realty Agent, Barbara Leonhardt, will be giving a free seminar on Short Sales and REOs with Wells Fargo and NCH Wealth Advisors at the Fullerton Public Library on February 24, 2010. This seminar will explain the process of buying and selling short sales, and Real Estate Owned properties (REOs)—what they are and how they differ from regular sales. Ms. Leonhardt, a Certified Distress Property Expert, will be discussing the options buyers have. NCH Wealth Advisors will discuss the buyer credits and how they apply to first time buyers and to those who have owned their homes for a few years and wish to sell.

Barbara Leonhardt, a Brea real estate agent with Prudential California Realty, has earned the prestigious Certified Distressed Property Expert (CDPE) designation, having completed extensive training in foreclosure avoidance, REOs, and short sales. This is invaluable expertise to offer at a time when the area is ravaged by “distressed” homes in the foreclosure process.

Short sales allow the cash-strapped seller to repay the mortgage at the price that the home sells for, even though it is lower than what is owed on the property. With plummeting property values, this can save many people from foreclosure and even bankruptcy. More and more lenders are willing to consider short sales because they are much less costly than foreclosures.

In the Orange County area, more than 60% of homes are in danger of foreclosing. It is happening in all price ranges. Local experts say that even high-priced homes are not immune.

“This CDPE designation has been invaluable as I work with sellers and lenders on complicated short sales,” said REALTOR Leonhardt. “It is so rewarding to be able to help sellers save their homes from foreclosure and buyers to complete the process of purchasing.”

In addition to Ms. Leonhardt speaking Nina Visconti and Kathy Yang will be presenting on home mortgages with Wells Fargo Bank and Matt Apodaca will be explaining the first time tax credit as well as the move-up buyer tax credit.

This event is free and is being held at the Fullerton Public Library. 353 W. Commonwealth Ave., Fullerton, California 92648. Light refreshments will be served and a drawing will be held.

Please call 714-738-6327 to register for this free program or RSVP, by calling Barbara Leonhardt.

For information, contact: Barbara Leonhardt, Prudential California Realty, Brea, California at 714-783-5900 or bleonhardt@topproducer.com

Cecilia Rodriguez Hosts Short Sale Seminar

2010-02-11T16:36:00.000-08:00

With loan delinquencies growing daily, the topic of foreclosure is coming up in conversations across the Inland Empire. Facing foreclosure is a stressful situation and there are many questions about the options available.

On Saturday, February 13^th from 11:30 to 2pm Cecilia Rodriguez of Prudential California Realty hopes to provide some insight to distressed homeowners by hosting a seminar in Spanish on Short Sales and Foreclosures. Hosted at Prudential’s Riverside office at 6349 Riverside Ave, this event will address many of the common questions about the foreclosure process, including qualifications for loan modifications and short sales, which option is best and the effects of each on credit. Additionally, a Wells Fargo representative will be available to answer short sale questions and to share information about an incentive plan for short sale relocations.

If you are facing foreclosure, this event is one you do not want to miss. The best chance of success for a short sale is to start early, and this seminar will provide you with the information you need to get ahead. Seating is limited, so RSVP today with Cecilia Rodriguez at (951)858-5797 or ceciliarod@pruentialcaliforniarealty.com.

2010-01-19T15:34:00.001-08:00

Come rain or shine, the 2010 Sales Rally is on! Don't miss this incredible event tomorrow at Eagle Glen Golf Club at 8:30am!

Prudential California Realty - Where Top Agents Go To Grow

2009-12-28T15:17:00.000-08:00

In the highly competitive field of real estate, top-producing agents consistently account for the largest percentage of sales within the industry. Prudential has a simple but deadly effective strategy: Hire the best of the best and show them how to further grow their businesses. Prudential California Realty has mastered the methods necessary to teach already successful and experienced agents to take their games to new heights.

Click here to read the entire article, as it appears in Executive Agent Magazine.

Congratulations to Larry Kleasner!

2009-12-14T16:49:00.000-08:00

Larry Kleasner of Prudential's Corona office has been named Realtor of the Year by The Inland Gateway Association of Realtors.

Larry has been one of our finest sales professionals for over eleven years at our firm. He not only is a top producing professional but he is a great force of energy and inspiration in his office and to his fellow Realtors. He is an unabashed proud Veteran and is a force for good everywhere he goes.

Prudential is honored to have Larry as part of their team. To learn more about him, please contact Larry today at www.listedbylarry.com.

Yorba Linda's New Home for Top Agents

2009-12-07T11:33:00.000-08:00

Prudential California Realty’s Yorba Linda branch continuously surpasses the competiton as the top ranking sales office in the community. According to reports compiled by Trendgraphix, Prudential is home to 6 of the top 10 agents in Yorba Linda. The office’s astounding level of success has caused them to outgrow their current facility at Country Club Center at Fairmont Blvd. and Yorba Linda Blvd. To keep up with this growth, Prudential is moving the Yorba Linda office to larger facilities located at 22800 Savi Ranch Parkway, opening in January 2010.

Prudential’s number one commitment is to deliver an unparalleled level of real estate services that far exceed clients’ expectations. The only effective way to do this is to have a facility that enables the sales professionals to deliver stellar service. By relocating and enlarging the Yorba Linda office to a newer state-of-the-art facility, Prudential California Realty’s agents will have enhanced access to key technology tools and resources that will assist in achieving their goals.

According to Rich Cosner, president of Prudential California Realty, “Our Yorba Linda agents have done an incredible job the last few years under the most challenging of market circumstances. They work very hard to get the highest price possible for every home sold in Yorba Linda and they are very successful doing this. The facts are not open to dispute! Trendgraphix, an independent third party firm reports the tremendous success the Prudential California Realty office in Yorba Linda has achieved. In just the first ten months of 2009, the Prudential Yorba Linda office has sold 66% more volume (total value of all listed homes sold and closed) than the number two office. Further, Prudential’s Yorba Linda office has an AVERAGE sales price that is $112,000 higher, per property, than the average sales price for all real estate offices! ($786,000 Prudential’s average sales price vs. $630,000 average sales price for all brokers in Yorba Linda).”

It is clear why more and more homeowners turn to the Prudential Yorba Linda office to sell their home. The office sells more homes and sells those homes for $112,000 more than the average office! We are looking to increase this for our clients and the move to this new facility will enable us to grow and increase the success the office achieves for each individual homeowner.

Other may be slowing down, but Prudential continues to show rock solid strength and growth in every type of market. To learn more about Prudential’s move in Yorba Linda, please visit www.PrudentialCaliforniaRealty.com or contact us today at (714)279-3800.

Prudential Shines

2009-11-04T15:59:00.000-08:00

Watch this fantastic video to learn how Prudential shines as a unified family!

Senate Likely to Extend Tax Credit for First-Time Home Buyers

2009-10-30T08:45:00.000-07:00

As Seen on FoxNews.com:

Senate negotiators reached a tentative deal to extend a tax credit for first-time home buyers, but its passage remains uncertain.

The agreement would extend the existing credit for first-time home buyers, worth up to $8,000, while offering a new credit of up to $6,500 for some existing homeowners, Senate aides said. The reduced credit would be available to all home buyers who have been in their current residence for a consecutive five-year period in the past eight years.

The new provisions are aimed at broadening availability of the credit beyond first-time buyers and giving the weakened real-estate market a bigger boost while preventing real-estate investors from benefiting.

Many property experts have cited the credit as a reason for signs of recovery in the housing market in recent months. But that recovery was somewhat undercut by the September drop in new-home sales reported Wednesday.

The credit would be extended from its current expiration date of Dec. 1 to all contracts entered into by April 30, and closed before July 1. It is expected that income limits on people claiming the credit would be increased to $125,000 for singles and $250,000 for couples, from the current $75,000 and $150,000, aides said. The credit phases out for people making more than those amounts.

While Senate lawmakers appear to have reached a deal on the substance of the tax credit, they are still at odds over how it would be brought to the Senate floor. Senate Majority Leader Harry Reid (D., Nev.) hopes to add it to a bill currently on the Senate floor to extend federal unemployment insurance benefits. But agreement on that hasn't been finalized.

While Senate Republicans are likely to support the measure, House Democrats have raised concerns that it carries a high cost to the government. The Internal Revenue Service is examining the program for alleged abuse.

Market Update for Inland Empire

2009-10-21T09:40:00.000-07:00

For additional market information for your neighborhood, please contact your local Prudential California Realty agent at 877-553-5557.

Go Mobile with Prudential's App

2009-10-15T14:58:00.001-07:00

iTunes has just released a new free mobile app with Prudential California Realty to simplify the search for real estate. Over the past few years, the Web has revolutionized home shopping, with currently 86% of home buyers beginning their search online. This search is rapidly transitioning to Internet-capable phones, through which home searches can occur at anytime and anywhere.

By going mobile, Prudential California Realty is able to provide another great tool for sellers to showcase their property while offering potential buyers with a detailed look at a listing from any location. This valuable and efficient tool is truly real estate on the go, placing the homes consumers want to see at their fingertips, exactly when they want to see them. Once the consumer has found a property they are interested in through the mobile search, they can be connected to a licensed Prudential agent for more information or to set up a showing.

In addition to providing a detailed look at listings from any location, this exciting application allows consumers to stay connected to local real estate trends. By simply clicking “More,” home buyers are linked to Prudential’s Facebook, Twitter and other social media outlets. A link to Prudential’s YouTube channel provides convenient access virtual tours of listings. Prudential California Realty’s mobile application is available through iTunes for free today.

To download, please click on the “Go Mobile” link on www.PrudentialCaliforniaRealty.com or search for the application on iTunes.

Featured Property

2009-10-12T14:07:00.000-07:00

Hilltop Manor Offers Panoramic Views

This captivating, contemporary estate rests comfortably on a hilltop ridge, offering magnificent mountain and city views and 14 acres of pure elegance. The opulent experience begins as you enter through the decorated iron gate and into the private driveway. Stately double doors lead you to the lovely 12,000 sq. ft. interior, finished with custom detailing on every inch and a never-ending labyrinth of rooms, including 5 bedrooms, 6 bathrooms, music room, spacious formal living room, 2 family rooms, private home office and a designated mechanics room and workshop. The natural beauty of the surroundings illuminates the home through wrap-around decks, patios, roof-top terrace, well-placed French doors and picture windows.

Discover your culinary talents in the grand gourmet kitchen, boasting granite counter tops, commercial cooking center, triple sink stations, over-sized dining bar, separate casual dining area, walk-in pantry and wine storage. The lavish master suite is an intimate escape, offering 2 fireplaces, gym and a sitting room. Additional deluxe features include multiple custom fireplaces, an interior courtyard with pool, Jacuzzi, lounge and bar; fruit and avocado orchard, 7 car garage with separate location for RV storage and so much more.

Graced with many of the same luxuries as the main residence, the guest quarters enjoy a living room studio, full kitchen, bathroom and walk-in closets. This spectacular estate is offered at $6,500,000. For more information or to arrange a private showing, please contact David & Kathy Stapleton at (951)807-5221 or (951)640-1003.

Video Listing Presentation

2009-09-30T09:53:00.000-07:00

Do you want to Sell Your Home in Today's Market? Check out this 2 1/2 minute video of why you should be using Jared Tafua of Prudential California Realty. Video Created by Tafua Design.

Prudential Real Estate has the Highest Average Sales Price

2009-09-22T08:59:00.000-07:00

To get the highest possible price for your home, contact a Prudential California Realty agent TODAY at www.PrudentialCaliforniaRealty.com!

Prudential and the Community Event Series

2009-09-09T11:17:00.000-07:00

The McGhee Team of Prudential California Realty invites you to join them in the launch of the Prudential and the Community event series. This series is set up to support the local community in Rancho Cucamonga and establish a presence and relationship with its members.

The first event in the series is a community safety event is set for September 20th, and focuses on child safety and finger printing. From 11:00 am to 2:00 pm at 12335 Baseline Rd., fun and educational activities will include child finger printing services provided by local law enforcement, education for both parents and children on how to avoid victimization, free food and beverages for all attendees, raffles with fantastic prizes and benefits, face painting, games, a jumper and more! This is an incredible opportunity to ensure your child’s safety while having a good time with good people.

The McGhee Team and Prudential California Realty are dedicated to providing support and resource to its local community. To learn more about the September 20th event or the event series, please contact The McGhee Team at 1-800-695-4075 or visit www.themcgheeteam.com.

Capitalizing on Foreclosures

2009-08-27T13:44:00.000-07:00

Amos Collins, a New Zealand native, sells houses in heavily foreclosed Riverside County, Calif. Although the region's economy is struggling, he is doing brisk business.

Click here to see his appearance on www.NYTimes.com!

Market Heats Up For One O.C. Prudential Home

2009-08-12T09:01:00.000-07:00

First Time Homebuyer Tax Credit

2009-07-31T14:57:00.000-07:00

Time is running out!

First time homebuyers can claim a tax credit worth $8,000 as part of the Economic Stimulus Package. The credit is effective as of January 1, 2009 and will expire December 1, 2009. You must close and move into your new home by midnight, November 30, 2009.

Amount of Credit: Ten percent of the value of home or $8,000, whichever is less.

Refundable: No “repayment” required, unless home is sold within the first three years.

Eligible Property: Any owner occupied, single-family residence (including condos, co-ops) that will be used as a principal residence.

Definition of First Time Homebuyer: A buyer who has not owned a principal residence during the three-year period prior to the purchase. For married taxpayers, the law tests the homeownership history of both the home buyer and his/her spouse

Income Limit: Full credit is available for individuals with modified adjusted gross of no more than $75,000 ($150,000 on a joint return). Partial credit is available for certain modified adjusted gross incomes.

Termination: December 1, 2009

For more information about First Time Home Buyer Tax Credits, please visit www.PrudentialCaliforniaRealty.com!

Mike Ferry & Prudential California Realty Team Up!

2009-07-30T14:08:00.000-07:00

Prudential California Realty is thrilled to announce a new and exclusive partnership with the Mike Ferry Organization! Over the next 12 months, ALL Prudential California Realty agents* can attend ALL Mike Ferry events**, FREE of charge! The average agent can spend to $1,000 or more per year attending Mike Ferry events. This is a cost that Prudential is happy to cover as an investment in your career.

This exclusive partnership is one of many tools that Prudential offers its agents at no cost. Let us prove to you the benefits of being associated with a truly agent driven company, where your success is our success! Contact us today to learn more, or visit www.PrudentialCaliforniaRealty.com.

*Applies to Prudential Cosner offices only
**Excludes the Superstar Retreat only

Don't miss Tom Ferry LIVE in BREA

2009-07-15T11:37:00.000-07:00

First-Time Buyer’s Seminar Offers the Answers to Your Questions

2009-07-14T09:45:00.000-07:00

Are you considering buying a home for the first time? Between choosing the right location, property, tax credits, and loans, there are many of steps to consider and many people to talk to. Joan and Conrad Macalalad and Andrew Ashford of Prudential California Realty are excited to make this process a smoother transition, by offering an information-packed seminar for first-time home buyers.

The seminar will take place on Saturday, July 18th from 10 am to noon at Prudential’s Savi Ranch Training Center, located at 22800 Savi Ranch Parkway in Yorba Linda. The class will review how to take advantage of the incredible $8,000 tax credit provided by the American Recovery and Reinvestment Act of 2009. Information will be provided regarding who qualifies, where the tax credit can be applied, and how to receive the benefits. Additional topics for discussion will include a lending myth-busting session with Jason Vaughn of Cobalt Capital.

If you are a first time home buyer with questions of your own, this is an opportunity that you do not want to miss! To learn how you can find and buy the home of your dreams, please RSVP with Andrew Ashford at (714) 222-9783.

For more home buying tips, check out www.PrudentialCaliforniaRealty.com!

Featured Property

2009-07-09T16:43:00.000-07:00

Magnificent Mediterranean Home Awaits Your Arrival

Shariee Dunn of Prudential California Realty is thrilled to offer this stunning Christopher Built home in the much sought after Brea Olinda tract. The Mediterranean-style residence houses upgrades galore throughout the 3,750 sq. ft. of living space. With 5 bedrooms and 5 bathrooms, the two-story home offers enhanced elegance indoors and out.

Outdoor features include a spectacular resort-style rear yard with Pebble Tec saltwater pool and spa, soothing waterfall, fire pit with sitting area, gazebo, and a convenient outdoor shower. Entertain your guests in the outstanding pavilion, showcasing mood lighting, granite bar, dining area, huge Viking barbecue, plus a warming drawer.

The indoor Gourmet kitchen boasts rich cherry wood cabinets, stainless steel appliances, built-in refrigerator, and generous storage space. Take pleasure in more casual dining with friends and family at the large center island with ample seating. The comfortable family room is adjacent to the kitchen and enjoys a lovely fireplace and media center. Follow the pristine travertine flooring throughout the spacious main floor to find a bedroom with an adjacent full, private bath, perfect for guests. Situated beside the beautiful formal entry is an additional space for an office with ¾ bath.

The charming second story holds the remaining bedrooms and shines with graceful hardwood floors. The master suite enjoys a retreat with built-in desk and fantastic master bathroom with dual entry and granite vanities. Private, spacious balcony adds an alluring element to the suite. Additional features found throughout the striking estate include crown moldings, high ceilings, and custom organizers in all closets. Resting in an ideal cul de sac location, this astonishing turn-key home is beyond belief amazing.

Offered at $1,199,000. Don’t miss the open house on Saturday, July 11th and Sunday, July 12 from 1:00 - 5:00! For more information or to arrange a private showing, please contact Shariee Dunn at (714)396-1617 or visit www.ItsaDunnDeal.com.

MARY & MICHAEL FRY JOIN PRUDENTIAL CALIFORNIA REALTY

2009-07-01T10:03:00.000-07:00

Yorba Linda, CA - Mary and Michael Fry have joined Prudential California Realty’s Yorba Linda office effective July 1. The Fry Team, as they are known, has over 44 combined years of real estate experience in North Orange County and have been the top selling team in Yorba Linda for many years, consistently selling more homes than any other agent or team in the city.

“We are excited about this move,” said Mary Fry. “I have been selling real estate in North Orange County since 1976. In those 33 years I have seen all kinds of markets and successfully guided my clients through exciting times and challenging times as well. Michael and I are making this move now to let our clients take advantage of Prudential’s advanced technology in both marketing and communications. We feel we will be aligned with the most respected and successful peer group in our industry.” Michael Fry added, “We are very client focused and want our clients to experience the significant advantages Prudential offers. The real estate business has changed and Prudential California Realty is leading that change in this market. We will be able to provide our clients increased exposure, highly sophisticated marketing advantages, a broader buyer audience, and a strong brand that can withstand economic fluctuations. Prudential enjoys a highly ethical reputation that earns client trust.”

Rich Cosner, President of Prudential California Realty, welcomed the Fry Team to his firm. “We are very proud to have Mary and Michael Fry join our Prudential office in Yorba Linda. Our agents have worked with the Fry Team in the industry for many years and we are all thrilled to now be on the same team working together. Mary and Michael Fry bring their impeccable reputation of serving clients in North Orange County, and are highly skilled and well known for their capabilities of helping clients navigate challenging real estate markets. Prudential California Realty has been the #1 selling firm in North Orange County for many years and the addition of the Fry Team to our group deepens and strengthens our capabilities and reputation in this market.”

The Fry Team consists of Mary Fry, Michael Fry and Pam Bradley. They work as a very coordinated unit assuring exemplary communication with their clients along with their great depth of experience. Maria Hill, vice-president of Marketing for Prudential has worked with the Fry Team during their transition. “It is exciting to see Mary and Michael Fry join our team. The passion they have for their clients best interests comes through in everything they do. They are a pleasure to work with and I am looking forward to helping them deliver to all their clients the significant advantages Prudential brings in this market.”

The Fry’s may be reached at 714.524.4155. Their website is www.FryTeam.com. To learn more about Prudential California Realty, please visit www.PrudentialCaliforniaRealty.com.

Karyn Schonherz is Fired Up for Anaheim Hills

2009-06-30T09:02:00.000-07:00

Check out Prudential agent Karyn Schonherz on Channel 4 News!

View more news videos at: http://www.nbclosangeles.com/video.

Moving Tips for the Busiest Moving Month of the Year—June

2009-06-22T14:45:00.000-07:00

As seen on www.RISMedia.com

June 9, 2009-When moving, many people are faced with weighing the options-should they hire movers or pack themselves? What are the benefits of doing either? What do most people forget when packing up and moving? How can you save money when moving? From FlatRate Movers, a nationwide leader in moving and storage, here are some tips to keep in mind:

Order boxes and moving supplies early so you can start packing. Moving companies provide boxes that are purpose made and easily marked. If your moving company allows you to return unused boxes, order more than you think you’ll need, by 20%. Likewise, do not scrimp on tape. It is inexpensive and prevents boxes from splitting open. You need fresh felt tip pens for labeling. Use colored ready-stick labels to designate boxes to their respective rooms.
Start a book about your upcoming move and keep it in one place. Create a “Move Book,” using a large noticeable notebook, to centralize all the important details of your move. It should contain any lists you make, including that of labeled boxes. Supplement this with a computer printout of box contents. E-mail this to yourself as a backup. You can also access it remotely.
First, pack up what you don’t use. Items, such as books, you do not immediately need can be packed right away. Keep your list up to date. Do not make the boxes too heavy for a person to carry, and place heavier objects at the bottom.
Document your media connections. Take photos of or make notes on how your media equipment is set up: television, sound equipment, modems and computer equipment. Keep track of your remote controls and wires so you can locate them quickly in your new home.
Make arrangements for pets. Moving can be particularly stressful for animals. You may want to consider leaving them with a friend or retaining a professional pet boarding service.
Plan to care for your valuables and vital documents yourself. Most homeowner’s insurance will not cover property in transit. It may be desirable to insure certain items separately. Remember to take photos in case you need documentation to support loss or damage claims. If the items are irreplaceable (family heirlooms) or complicated to replace (passports and birth certificates), carry them with you.
Choose a good moving company. Good companies guide you through the process and minimize surprises on moving day. They have local knowledge and a proven track record, and they can also advise you on receiving building permissions. Moving companies have no incentive to create extra hours of work for themselves, if they work for a flat fee.
Keep your moving receipts for income tax deductions. In many cases, moving expenses are deductible from federal income taxes. If you are moving because of a change in employment, you may be able to claim this deduction even if you do not itemize. Consult your tax preparer. Also note that there is an $8,000 tax credit for first-time home buyers in the economic stimulus plan, signed into law by President Obama. To learn more, visit www.federalhousingtaxcredit.com.

To learn more tips for buying and selling, check out www.PrudentialCaliforniaRealty.com

Prudential California Realty Named #1 in all of Orange County

2009-06-11T16:50:00.000-07:00

For more information, check out www.PrudentialCaliforniaRealty.com.

10 Ways to Make a Foreclosure as Resalable as Possible…as Soon as Possible

2009-06-10T14:21:00.000-07:00

As seen on RISMEDIA, June 9, 2009-

While the real estate market continues to correct, buyers are confronted with an increasing number of opportunities. And for those Realtors who see it, there is opportunity for them as well-as long as they are prepared to do a little bit of work getting the property ready for resale.

While a bleak picture for many, foreclosure properties represent a once-in-a-lifetime chance for many first-time home buyers, a way for move-up buyers to get the bigger house they need, and a way for second-home buyers to secure the vacation home they’ve always dreamed of.
Getting a foreclosure property ready, however, means that the Realtor must be prepared-both mentally and financially-to take on home improvements and repairs.

For this, Lowe’s has committed, trained product specialists who are available to walk home buyers-and even their Realtors-through the home improvement process. From flooring to paint-and everything in between, no matter what the size of the project-Lowe’s can help. Following are 10 ways to make a foreclosure as resalable as possible…as soon as possible.

Exterior Paint. Peeling paint is one of the most common problems associated with foreclosure properties. Refreshing the exterior paint is a priority to begin attracting the interest of renters and buyers while you continue to work on repairs internally. Dark colors fade faster than light colors and absorb heat-something to consider in warmer climates. Light, neutral colors are your best bet for resale purposes or, if you are renting or selling in a vacation area, consider colors that complement the area, such as light or bright colors near the shore and earth tones in the mountains.
Electrical Work. Electrical safety is critical in the resale or rental of a property. Consult a licensed electrician to perform repairs or improvements. Consider installing safety products such as GFCI outlets and AFCIs. GFCI outlets automatically cut power if a ground fault occurs, meaning they will save your life if you somehow end up on the receiving end of an electric current. AFCIs are another safety measure that you install into the wiring itself. They detect arc faults that are a common cause of electrical fires, and break the circuit before fire breaks out.
HVAC Repairs. Consult an HVAC contractor to make sure air-conditioning systems are in good working order, a must for any prospective buyer or renter. Make sure the air-conditioning unit is working at optimal efficiency, as this will translate into savings on monthly utility bills.
Plumbing. Make sure all leaky faucets are repaired and parts, such as worn washers, springs and “o” rings, replaced. Then check to see if water flow is at all hindered in the property. A stopped drain in a bathroom or kitchen sink plumbing system is often the result of a clogged pipe. First, try chemical drain cleaners, then remove the elbow piping if necessary, to further investigate the clog.
Landscaping. Foreclosure properties often fall victim to overgrown lawns, shrubs and weeds. Start by mowing and pruning, and then address more serious issues, such as dead tree branches that could land on the home or power lines. An easy way to provide a clean and updated look to the landscaping-and add curb appeal to the property-is to edge the borders. Consider wood edging, brick or stone edging, metal edging or plastic edging.
Pests. Many abandoned properties develop pest problems due to stagnant water and general lack of upkeep. Immediately empty all stagnant water, find the source of any moisture that might be in the home and use over-the-counter repellants to rid the home of small pest problems. Hire a professional for any pest problems that are more serious.
Windows and Doors. Unfortunately, many foreclosure homes fall victim to vandalism. This can result in broken doors and smashed windows. Replacing doors and windows must be done immediately.
Floors and Stairways. Rotting wood in floors, doors, staircases and railings, a common issue found in foreclosure properties, must also be addressed immediately. Rot sometimes occurs in areas that are not visible to home inspectors, so this job may require the consultation of an expert in the area.
Interior Walls. Ripped wallpaper and chipped paint are not uncommon in foreclosure properties. Take down all wallpaper and repaint the interior in one or a series of neutral colors. This will make the home appeal to a broad spectrum of renters or buyers; using bright, unusual or darker colors narrows the pool of interested parties.
Appliances. Any home that goes on the market for sale or rental will fare much better with updated appliances. Many buyers, in fact, have come to expect this in today’s competitive real estate market. Foreclosure properties in affluent and/or resort areas may already have updated, high-end appliances. Properties in other areas will most likely be in need of new appliances.

http://rismedia.com/2009-06-08/10-ways-to-make-a-foreclosures-as-resalable-as-possibleas-soon-as-possible/#ixzz0I44J5pL8&D

Featured Property

2009-06-02T13:58:00.000-07:00

Travis Ranch Home Displays Model Beauty

Located in the desirable Travis Ranch community, this gorgeous turnkey home will take your breath away! The 5 bedroom, 2.5 bathroom contemporary residence rests on a premium 5,055 sq. ft. lot that backs to fantastic horse and walking trails. The private backyard is highlighted by a lovely brick patio, vibrant grass and room for a spa or built-in barbecue.

Live comfortably within the stunning 2,400 sq. ft. of interior space, adorned with elegant plantation shutters, designer moldings, new carpet, 6-panel doors and all new dual pane windows. Follow the beautiful distressed hickory hardwood flooring throughout the main floor into the formal living room with high ceilings and custom brick fireplace. The oversized family room is part of a fantastic 600-sq. ft. addition and features recessed lighting and custom brick fireplace with mantle. Polish your cooking skills in the large chef’s kitchen with sparkling granite counters, new stainless steel appliances and ample cabinet space. Long breakfast bar offers a casual setting to enjoy your culinary creations with family and friends.

Travel to the second story to find a spacious loft with built-in cabinets and desk, providing the perfect space for either work or play. The master suite displays a wonderfully remodeled master bath that shines with travertine flooring and shower, soaking tub and solid cherry wood vanity with granite counters. The sparkling secondary bath has also been remodeled with new cabinets, handcrafted glass tile counters and vessel sink.

Offered at $689,000, this home is absolutely beautiful and shows like a model. For more information or to arrange a private showing, please contact Kristen Fowler of Prudential California Realty at (714) 693-1180 or visit www.kristenfowler.com.

Featured Property

2009-05-29T15:05:00.000-07:00

Orange Park Acres Equestrian Community

Laura Thomas is thrilled to present this 1.2 acre equestrian estate in the heart of Orange Park Acres. Resting in a private cul-de-sac location in the highly desirable community, this home offers a unique lifestyle for the equestrian enthusiast. Generous equestrian facilities include a newly completed vinyl fenced 60’ x 100’ arena with sprinklers and lights, a four stall barn with the ability to add stalls, new tack room, hay barn, and plenty of parking for your horse trailer and vehicles. A mini Valencia Orange Grove is a lovely reminder of the community heritage. Plus, additional fruit trees and pasture area add an air of natural beauty. The fantastic facilities are enhanced further with a view of Saddleback Mountain from your front porch.

Looking for a single story? Enjoy the existing spacious 2,223 sq. ft. open floor plan with versatile great room. Just bring the furniture! The 4 bedroom home welcomes family and friends with a huge family room and country kitchen. Highlights of the turnkey, move-in condition home include travertine flooring, granite counters and custom designed travertine master bath with dual showerheads.

When you purchase this home, approved plans for expansion are included. Total interior expansion is approved for 4,000 S.F, including all hardscape and landscape design plans. The architectural design possibilities will make your dream home come true! Priced at $1,750,000. For more information, call Laura Thomas of Prudential California Realty at 714-264-4242. The see the property, check out the open house on Saturday, June 6th from 1 to 4 pm.

Featured Property

2009-05-21T08:37:00.000-07:00

Custom Touches Highlight Placentia Home

Prudential California Realty and Sue LaPeter are thrilled to present this pristine Placentia beauty. The wonderfully upgraded family home holds 3,239 sq. ft. of light breathing room and sits in an ideal cul-de-sac location. The very open floor plan leads effortlessly into the sizeable living room and formal dining area. Custom paint, carpet, wall coverings, crown molding, baseboards, and cathedral-vaulted ceilings add an element of style to the airy atmosphere.

The custom touches continue throughout the 4 bedroom residence. All 3 bathrooms have been upgraded and enhanced with granite and travertine. Custom doors and windows overlook the sparkling pool and patio, setting the tone for leisure.

An additional bonus room with ample space and wet bar allows for endless entertainment possibilities. Find sanctuary in the master suite, complete with 3 large closets and a balcony overlooking the pool. The marvelously remodeled gourmet kitchen calls for culinary artists of all levels. Featuring newer appliances, granite countertops, travertine flooring, and walk-in pantry, you will be delighted with top of the line amenities.

With dazzling interior elements and tremendous curb appeal, you will truly experience pride of ownership with this 2 story home. The must-see residence will not last! For more information or to arrange a private showing, please contact Sue LaPeter at (714) 369-4689 or visit http://www.lapeterteam.com/.

Featured Property

2009-05-11T09:51:00.000-07:00

Luxury Defines Yorba Linda Estate

Ede Costa of Prudential California Realty presents this one of a kind property in exquisite Yorba Linda. Located in an exclusive community of just over 60 homes, this exceptional estate rests on 3/4 of an acre of almost all flat usable land.

The residence is beyond doubt defined by luxury. Decadent crown and ceiling mouldings, dual ornate wrought iron staircases, elaborate stone inlays into oversized travertine tiles, and vaulting walls covered in hand painted designer Foe colors embellish the remarkable interior. This home is a designer’s dream come true!

The lot features a gourmet outdoor kitchen with plentiful seating, logia with stack stone fireplace and dual Plasma TV's. An infinity pool seems to never end in front of one of the most breathtaking views in all of Orange County. The master suite features a retreat, fireplace and access to a wrap-around balcony to observe serenity in your own back yard. The 5 car garage leaves plenty of room for all your toys and built in storage for their accessories.

With 5 bedrooms, 5.5 baths, library and bonus room this home leaves nothing to be desired. Offered at the amazing price of $2,995,000. Impressive on paper, this home is even more striking in person. To see for yourself, please contact Ede Costa at (714) 932-5307 to arrange a private showing. For more information, visit edesestates.com.

Social Networking Made Easy

2009-05-04T16:03:00.000-07:00

Facebook... Twitter... LinkedIn... Myspace... Blogging...

It seems as if a new social networking site is created everyday. As professionals, we must participate in these sites in order to maintain an online presence and stay in line with today's technology-driven consumers. We must use every outlet we can to make sure that our name is seen and heard so that our business can continue to grow. But with so many websites, who has time to update every one, every day?

Ping.fm provides a simply solution that makes updating your social networks a snap. The service is connected to over 40 social networking sites, which can all be updated at once by clicking a button. Simply link your social networking accounts with your ping.fm account, and update all of your sites from your computer, email, or phone.

Check out http://ping.fm to sign up for your free account.

Neighborhood Stabilization Homeownership Program (NSHP)

2009-05-01T14:09:00.000-07:00

According to www.RCHomeLink.com,

The County of Riverside is now offering a new down-payment assistance program on foreclosed homes for first-time homebuyers called the Neighborhood Stabilization Homeownership Program (NSHP). The program is available to anyone who:

Is a first-time homebuyer
Has an annual income not greater than 120% of the area median income
And is purchasing a foreclosed home in the County of Riverside (inside target areas)

If you are interested in learning more about this program visit the Neighborhood Stabilization Homeownership Program.

Social Media and Business Networking for Website Traffic

2009-04-30T13:52:00.000-07:00

As seen on www.RISMedia.com.

By Peyman Aleagha

RISMEDIA, April 1, 2009-It’s interesting how many real estate professionals haven’t made the leap to social and business networking on the Web, especially considering how ingrained the old styles of networking are in their business plans. They join local civic groups, go to meetings, sponsor events and groups, and more. The goal being to not only help their community, but to meet people to build that “sphere of influence” that ultimately leads to future business.

How many hands can they shake? How many meetings can they attend? What’s the cost to sponsor groups, and what’s the membership they impact? These are all questions that illustrate the limiting nature of personal involvement at the local level. Once you realize that Internet social and business networking is exactly the same, but leveraged dramatically, you can get really excited about it. After all, can someone in Oregon see what you’re doing in Florida? They can if they are part of your sphere of influence on Facebook or LinkedIn.

Let’s take a look at the two dominant networks - Facebook and LinkedIn, and at the facets of these sites that can have a positive impact on your website’s traffic, and ultimately bring you a great deal of business. The positive aspects of these sites are exactly the same, though there are differences in how they help you accomplish success and the makeup of the membership.

Facebook is more social, while LinkedIn is very business-to-business oriented. However, Facebook is showing very strong growth, and many business people are finding it to be an excellent resource. You’ll connect with far more consumers on Facebook than you will on LinkedIn, but the business connections you make on LinkedIn can lead to referrals that leverage the value of your contacts.

Both Facebook and LinkedIn allow you to place your personal and business profile for all the world to see. Accomplishments, awards, education, specialized training, and business goals are laid out for everyone to view.

Spending just a few minutes online gives you ample time to ask or answer questions and interact with people from all parts of the country and the world. Your direct contacts have their own direct contacts, creating a possible sphere of influence far greater than any you could develop locally via personal interaction.

A referral or recommendation is much easier, thus you can get more of them. Your direct contacts can recommend you to someone else with a few keystrokes, with no letter or personal meeting required. LinkedIn formalizes the process of expanding one’s sphere of influence more than Facebook. On LinkedIn, there are formalized recommendation formats that can be keyed to your specific areas of expertise. Let’s say that you work both residential and commercial real estate. You can have those two segments of your profile, each with recommendations specific to that expertise.

Both sites allow the sending of questions, but again, LinkedIn has formalized the process more. A question, once answered by all who are interested, can be closed out, and a best answer and good answer selected. The person who supplied the answer builds “expertise credit” in the category. In other words, if you are answering real estate related questions, best and good answers get you more visibility in that category, which creates the possibility for future business.

While listings are all local, as that’s where the homes are that you service, buyers are world-wide. You can network locally for listings, but people moving into your area from afar have no way to know who you are unless they find you somehow. With almost 90% of prospective homebuyers now using the Internet to search for real estate, these networks are one way in which they can locate you.

Feed your site information to the networks with RSS feeds. Both of these sites have ways in which you can have your site content show up automatically once published, allowing you to write it once, and the information will display in multiple places. It’s a personal form of the syndication that news organizations have used for many years.

Examples of more focused networking are RealTown and ActiveRain. The real estate and mortgage professionals who participate on these sites are able to share information, as well as refer business. ActiveRain’s new Listing Router tool allows participating sites to receive leads from other ActiveRain sites around the country.

These networking sites are powerful exposure tools, and you simply can’t overlook them in planning for the future. In all of your entries and interactions on these sites, you’re placing links back to your website, and when you can, to specific pages or posts that answer specific questions. This builds credibility, but also site traffic. And, it’s coming from sources that are real estate related, as that’s the way you’ve set up your profiles.

To see more information, please visit http://rismedia.com/2009-03-31/social-media-and-business-networking-for-website-traffic/

How to Counter Resistance to Change

2009-04-29T14:44:00.000-07:00

In all walks of life, we often face resistance from those we collaborate with. In the Real Estate industry, collaborations may occur with buyers, sellers, other agents, and beyond. The article below discusses how to work with the resistance that arises in accomplishing your goals, rather than going against it. Click below to learn more.

http://blogs.harvardbusiness.org/bregman/2009/04/how-to-counter-resistance-to-c.html

Ten Things To Buy Before The Economy Improves

2009-04-27T10:26:00.000-07:00

An excerpt from "Ten Things To Buy Before The Economy Improves," as seen on www.Forbes.com.

Big Ticket Items
At the top of the list: housing. This may be the best time in a generation to buy a home. According to the S&P/Case-Shiller U.S. National Home Price Index, fourth-quarter 2008 prices were down 25% from the four quarter of 2006. The stimulus bill Congress passed in February includes an $8,000 credit for first-time home buyers. According to bankrate.com, average interest rates are beginning to dip below 5% for a 30-year, fixed-rate mortgage.

To view the entire article, visit http://www.forbes.com/2009/03/31/consumer-behavior-recession-business-commerce-buying.html

Demand for O.C. homes back at 2005 levels

2009-04-21T16:50:00.000-07:00

Posted by Jon Lansner/ocregister.com on April 20, 2009:

The latest O.C. home inventory report from Steve Thomas at Altera Real Estate in Aliso Viejo says demand, as measured by the number of new pending O.C. sales over the prior month, is up 33% in a year to 3,553 — high for the year...

Check out the entire article here: http://lansner.freedomblogging.com/2009/04/20/demand-for-oc-homes-back-at-2005-levels/19395/

Prudential California Realty’s Mike Patel Sells Home to Infamous Octo-Mom

2009-04-15T14:43:00.000-07:00

Released Tuesday, March 10, 2009

Mahesh Mike Patel of Prudential California Realty is excited to announce that he has helped to provide a spacious 4-bedroom, 3-bathroom home for Octuplet-mom Nadya Suleman and her 14 children. Reportedly, Octo-Mom’s father purchased the 2583 square foot La Habra home priced at $564,900 for his famous daughter’s family. The escrow was officially closed on Monday, March 9th.

Although a fantastic find for a large family such as Suleman’s, the property had been on the market for over two years. After many unsuccessful selling attempts, Mahesh Mike Patel scooped up the listing once it had expired under another real estate agent. Patel convinced the sellers that he was agent for the job by revealing his aggressive and expansive marketing strategy. He shared with the family that the challenge was to create the demand for the property that attracts more buyers.

As an experienced agent, Patel believes that exposure creates demand and demand drives the price. By employing Prudential’s multi-channel approach, he was able to achieve maximum publicity of the property. His global marketing campaign was developed in line with today’s consumers and reaches potential buyers through the industries’ leading web platforms as well as high profile print media.

The Suleman family found the home through Patel’s online promotional activities, just as 84% of today’s home buyers do. His exposure-driven approach combined with strategic pricing secured the sale and produced the results the family was looking for within weeks of acquiring the listing. Patel’s note-worthy sale proves that successful real estate sales can only occur when an agent has abundant resources at his finger tips, and knows how to use them.

To learn more about Mahesh Mike Patel, please visit his website at www.MikePatel.com or call him at (714) 470-8600.